Audience
The audience associated with BJJ.eu.com is one that defines living well, health and athleticism. With feeling good - brings success - so the BJJ.eu.com profile is of confident players!
It is predominately male, the age group is broad, between 16 and 50 - with a skew to the younger end. At the younger end they are single with disposable income or just new parents with income fast being gobbled by their new situation!
In the locker room there’s a noticeable talk about cars, holidays, clothes, gadgets, other sports as well as general health, fitness and well-being. With other sports the interest seems to lie between extreme sports and football. Travel is high on their agenda as very often tournaments take you to places as far flung as the far east and middle-east, as well as to the United States and Brazil.
Partaking in a martial art requires self discipline with an adherence
to rules and regulations to win - this spills over into a way of
life and the work place, so most of our interested group stands well
within society.
Grappling and BJJ also have a high white collar interest due to it’s fast strategic and mental demand leaving no room on the mat for the stresses of the office.
Women are a mentally assured type of woman, feisty. Unlike the men they usually have a prior interest in other martial arts. They have been or are....personal trainers, yoga instructors or posess a keen sporting curiosity.
other figures from related sports and sporting events
UFC televised on Bravo in the UK
The UFC - Ultimate Fighting Championships launched on Bravo in August, and has so far reached 1.7m individuals on Bravo and almost half a million are Adults 16-34.
Ultimate Fighting championships has performed well for M16-34, achieving an average 0.45tvr for M16-34, thats more than doubled Bravo's YTD' 04 slot average (0.21tvr)
During its best performance, the show took just over 3% share of M16-34, which ranked Bravo 3rd top sat/cab, beating ITV2, E4 and all Sky Sports channels.
Source: BARB, Reach based on Individuals
| |
Date |
Day |
Start time |
End time |
Reach(000's) |
TVR |
| Bravo Total |
28/8/04 |
Saturday |
22:48:44 |
23:45:55 |
162 |
0.64 |
| Bravo Total |
29/8/04 |
Sunday |
23:00:25 |
23:58:27 |
242 |
0.16 |
| Bravo Total |
4/9/04 |
Saturday |
21:00:09 |
21:58:11 |
163 |
0.46 |
| Bravo Total |
4/9/04 |
Saturday |
23:00:08 |
23:57:52 |
287 |
0.66 |
| Bravo Total |
2/10/04 |
Saturday |
23:00:07 |
23:58:11 |
163 |
0.49 |
| Bravo Total |
3/10/04 |
Sunday |
22:59:25 |
23:57:32 |
271 |
0.62 |
| Bravo Total |
9/10/04 |
Saturday |
23:00:08 |
23:58:03 |
188 |
0.24 |
| Bravo Total |
10/10/04 |
Sunday |
24:18:28 |
25:16:21 |
142 |
0.23 |
| Bravo Total |
16/10/04 |
Saturday |
23:00:02 |
23:57:59 |
210 |
0.42 |
| Bravo Total |
17/10/04 |
Sunday |
23:00:27 |
23:58:32 |
266 |
0.64 |
| Bravo Total |
23/10/04 |
Saturday |
23:00:27 |
23:58:32 |
212 |
0.2 |
| Bravo Total |
24/10/04 |
Sunday |
23:00:27 |
23:58:32 |
201 |
0.54 |
| Bravo Total |
30/10/04 |
Saturday |
23:00:27 |
23:58:32 |
230 |
0.63 |
| Bravo Total |
31/10/04 |
Sunday |
23:00:27 |
23:58:32 |
133 |
0.34 |
|
